Protestors from Viva! and Rage Activism joined forces outside McDonald’s The Counter butcher-shop pop-up, highlighting the animal welfare and environmental impact of each and every beef patty.
News headlines this week imply plant-based burgers are nutritionally inferior to grass-fed beef – but that not what the study found.
This campaign is utterly delusional. It has been proven time and time again that red meat, such as beef, is linked to heart disease, diabetes, and cancer, due to its high level of saturated fats, cholesterol, and salt.
While it’s common to think of beef coming from happy cows in green pastures, the reality is very different with cattle experiencing acute suffering.
Animal agriculture is the biggest driver of deforestation as forests are cleared to make way for growing animal feed and grazing.
