Viva! Farming

Viva! Farming wants to transform our food system by helping farmers transition away from using animals in agriculture. Our aim is to provide the necessary information and support to farmers who take pride in the fact they feed the nation but want to do so in a more sustainable and just way. We invite the farming community to join us on the journey to a plant-based food system that is fair for the planet and all sentient life.

We see a future with an end to animals in the food system and letting those left live out their natural lives in sanctuaries. A future where the UK has the maximum level of food sovereignty possible and we are a world leader in plant-based proteins and horticulture. Our farmers will be fairly compensated for their guardianship of the land, nutritious food and low carbon emissions. No one will have to suffer food insecurity and everyone will have a stake in the food system by fostering close relations and understanding between farmers and consumers.

That transition is already underway. Join the farmers and food supplies who have switched to the plant-based market.