Viva! Farming
Viva! Farming wants to transform our food system by helping farmers transition away from using animals in agriculture.
The UK’s leading vegan campaigning charity
Viva! Planet highlights how livestock farming is destroying our planet. Take a look at the main issues and solutions and check out Viva! Farming for inspiration on transforming British farming to plant-based.
Our huge Vegan Now campaign exposes how factory farming is at the heart of almost every huge environmental catastrophe, including the climate crisis, and presents veganism as the clear solution.
Our Eating the Earth campaign highlights how the world’s wildlife is rapidly disappearing and with it the foundations of humanity’s survival. We are experiencing the world’s sixth mass extinction and at the heart of this problem is our demand for meat, dairy, fish and eggs. Explore the animals under threat and what you can do to help.
“Impacts from agriculture are expected to increase substantially due to population growth, increasing consumption of animal products. Unlike fossil fuels, it is difficult to look for alternatives: people have to eat. A substantial reduction of impacts would only be possible with a substantial worldwide diet change, away from animal products” (The United Nations Environment Programme, 2010).
Viva! Farming wants to transform our food system by helping farmers transition away from using animals in agriculture.
Experience the story of the wild animals across the world who are clinging onto survival because of the insatiable demand for meat and milkshakes, in our latest environment campaign video.
The world’s wildlife is rapidly disappearing, and with it the foundations of humanity’s survival. Explore the animals under threat and what you can do to help.
Viva!’s call to put carbon footprints on menus to help save the planet.
Eating meat, dairy, fish and eggs is the leading cause of wildlife and biodiversity loss. Viva!’s animal ambassador series tells the stories of some of the wild animals who are directly threatened by the global demand for animal products.
Explore the issues surrounding the climate emergency and why going Vegan Now is the single biggest thing you can do to cut down your environmental impact.
Going vegan is one of the easiest and most effective changes you can make to help combat climate change and save the planet.
This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.
Global warming isn’t a prediction, it’s happening around us right now and livestock farming lies at the heart of it. Your dietary choices can either be part of the problem or part of the solution in addressing the climate crisis.
Most people assume that industry and transport are the main causes of air pollution, but agriculture is actually the single biggest cause of air pollution in Europe.
Plant-based milks have a much lower impact on the environment than cow’s milk but did you realise just how harmful dairy is?
Animal agriculture is the biggest driver of deforestation as forests are cleared to make way for growing animal feed and grazing.
Around one-quarter of the world’s land is turning into desert driven by climate change and the expansion of livestock farming; switching to a vegan diet would stop this relentless assault on the world’s soils and permit recovery.
Is it better to eat local or vegan? We explain the pitfalls of relying on food miles to guide your eating and explain why going vegan is the most effective way to lower the environmental impact of your food.
Around 700 million people around the world go hungry every year, and it’s estimated that a staggering three billion people cannot afford a healthy diet; yet we throw a huge amount of food away.
We are fast running out of space to grow enough food, with three-quarters of the world’s agricultural land already in use for livestock farming. The only solution is for us all to go vegan.
The expansion of palm oil production has led to a huge loss of wildlife, with substantial numbers of elephants, rhinos, tigers and orangutans losing their homes. You have the power to decrease demand for palm oil by voting with your wallet.
Used to fuel the increasing global demand for meat and animal-based foods, soya has now become one of the world’s biggest crops.
The production of animal-based foods requires far more water than plant-based foods. A shift in global eating habits towards a vegan diet, could redress the imbalance by preserving water and reducing global hunger and malnutrition.
One million species are now at risk of extinction while three-quarter of the world’s food comes from just 12 plants and five animal species.
One in nine people in the world today are undernourished, yet we feed around a third of our global crop production to animals. If we cut out the middleman and ate the crops ourselves, instead of feeding them to animals, we could feed an additional four billion people.
What is the potential of lab-grown meat for saving animals and the planet, and what are the ethical concerns?
The vegan movement is growing at a fast pace. Animal agriculture is unsustainable. Find out more about why we need to start farming for a vegan future.
How are we going to transform a landscape and an industry that centres around the production of animals for food?
Take a look at our map revisioning Britain as the land of sustainability and biodiversity.
People choose to go vegan for many reasons — namely for the animals, the planet and their health.
Viva! is demanding that the Government includes a shift to plant-based diets in climate commitments. Take action with us over COP28.
The world’s wildlife is rapidly disappearing, and with it the foundations of humanity’s survival. Explore the animals under threat and what you can do to help.
Viva!’s letter to Prime Minister Rishi Sunak, urging him to read Viva!’s new guide and take climate action seriously.
Our Vegan for the Planet guide explains why vegan diets are best for wildlife, the environment and the future.
Experience the story of the wild animals across the world who are clinging onto survival because of the insatiable demand for meat and milkshakes, in our latest environment campaign video.
Eating meat, dairy, fish and eggs is the leading cause of wildlife and biodiversity loss. Viva!’s animal ambassador series tells the stories of some of the wild animals who are directly threatened by the global demand for animal products.
Viva!’s call to put carbon footprints on menus to help save the planet.
This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.
Explore the issues surrounding the climate emergency and why going Vegan Now is the single biggest thing you can do to cut down your environmental impact.
Meet Oracle 🔮 An algorithm embedded in the planet’s source code that initiates when humanity is on the verge of extinction 🌎 Watch our exciting new short film now!
See more planet campaigns
Grimsby's fishing legacy unfolds through Tony Wardle's words, urging us to rethink our relationship with the sea for a sustainable future.
While almonds and avocados are plant foods and are therefore considered vegan, there is an ethical issue linking these foods and bees.
Food is finally on the agenda at the COP28 climate discussions – but mention of plant-based diets are still missing.
Viva! demand for world leaders to Stop Eating the Earth ahead of COP28 with a bloody stunt on Parliament Square.
In a disheartening era of environmental collapse and misguided governance, the search for a capable leader becomes increasingly futile, raising doubts about their very existence.
Randal Plunkett, 21st Lord of Dunsany, chats with Viva! founder, Juliet Gellatley, about the pleasure and challenges of rewilding his Irish estate.
Two new studies describe how global heating is increasing and another suggests that universities should lead the way showing how we can change things around.
In a world plagued by grand plans and suffering, it's the caring 'us' who must triumph and the destructive 'them' who must fail.
Viva!'s letter to Prime Minister Rishi Sunak, urging him to read Viva!’s new guide and take climate action seriously.
