Media release published at May 1, 2016

Nearly 3,000 people attend Viva!’s Vegan Festival in Birmingham!

Birmingham Vegan Festival

Thank you to everyone who came along to our Viva! Vegan Festival in Birmingham on Saturday. It was our best attended regional event EVER! We will be back next year in a bigger venue. See below for what happened on the day and hope to see you next year.

WHAT: Viva! Vegan Festival

http://www.viva.org.uk/festivals/birmingham-2016

WHERE: Birmingham Council House, Victoria Square, B1 1BB

WHEN: Saturday, April 30, 2016; 10.30am to 4pm

HOW MUCH?: Free entry

CONTACT: 0117 944 1000


Dr Michael Greger, one of the world’s foremost nutritionists and author of the international best-selling book How Not to Die will be headlining the Viva! Vegan Festival when it comes to Birmingham for the first time at the end of this month.

The Viva! Vegan Festival, which will take place at Birmingham Council House, is free and open to everyone with a variety of cookery demonstrations, talks, veggie stalls, competitions, cruelty-free fashion, beauty products, vegan food products, books, information and campaign news.

Free nutritional advice will be available all day and Dr Greger, who created the world-renowned website www.nurtitionfacts.org, will be speaking at the event on ‘Uprooting the UK’s Leading Causes of Death’ and discussing what foods to eat to help have a longer, healthier life.

All talks and cookery demos, apart from Dr Greger’s, are free to attend and are listed at www.viva.org.uk/birmingham. Dr Greger’s talk is already sold out, however, standing places will be available for £4 on the day.

Organised by Bristol-based charity Viva!, there will also be a range of free delicious food tastings and vegan and animal-friendly food stalls.

Viva! campaigns director Justin Kerswell said: “There is already a growing number of people in Birmingham who are vegan, vegetarian or on their way to a plant-based diet and the fact the Dr Greger’s talk is sold out is testimony to this.

“We are hugely looking forward to a great day of fun that all the family can enjoy.

“For the increasing numbers of people who want to find out more about improving their health, saving animals and protecting the environment, this is an upbeat event which will entertain and help.”

The Birmingham event follows the success of the 38 roadshows the group has held across the UK since October 2004, which have been attended by more than 60,000 people. A third of those attending the shows were meat eaters looking for help in cutting down their intake.

Viva!’s Roadshows have helped thousands of people go vegetarian and vegan, or cut down on their meat, and have been credited with saving millions of animals’ lives.

The event is sponsored by The Vegan Society, which also has its HQ in Birmingham.

Viva! is an established animal and environmental campaigning charity that carries out undercover investigations to expose animal abuse, and has just celebrated its 20 year anniversary.

ENDS information:

NOTES TO EDITOR

The Birmingham Vegan Festival is organised by Viva! and sponsored by Badger’s Dairy & Egg Free, Cocoafeliz, Dean Farm Trust, Hempish, College of Naturopathic Medicine and The Vegan Society .

To find out more, and for media and competition opportunities, contact Justin Kerswell or Claire Morley on 0117 944 1000 or email claire@viva.org.ukFor further competition opportunities, recipes or feature ideas visit www.viva.org.uk/birmingham.

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