Viva! Supports The Save Movement

Campaigners across the world are bearing witness to sad and frightened animals who are about to be killed for the dinner plate.

The photos and video taken by The Save Movement give these animals the recognition they deserve and help to awaken compassion in people. Their eyes can tell us not just about their last moments on earth but also the suffering they have endured throughout their life.

Just like us, dairy cows need to be pregnant to produce milk and so, in order to satisfy demand, cows are forced to give birth every year until they are exhausted – then they’re sent to slaughter.

Read more on our Scary Dairy page.

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