Viva! ‘Hope Not Hell’ Cinema Ad

In 2018, we successfully crowdfunded the UK’s first vegan cinema advert with our ‘Bring Hope to Millions’ campaign.

Cinema-goers up and down the country watched Hope’s story – a pig who we rescued from slaughter and got to live in a sanctuary with her piglets. The cinema advert also shows the life that millions of pigs have to endure in factory farms in the UK every year.