The Fortune Teller – A Lamb’s Story

Although many see it as the ultimate in free-range farming, the seemingly idyllic scene of a ewe and her lambs out grazing the British countryside hides the stark reality of life for these gentle souls. They spend their entire lives under human control – mere products of an industry that relies on manipulation, misery and mutilation. As a result, their lives are painfully short, filled with neglect, disease and ultimately fear on their long journeys to market and eventually slaughter.

In 2018 investigators for Viva! Campaigns filmed undercover at an abattoir in Cornwall, where six young sheep were shot in the head, hung by the legs and killed for meat.

But it doesn’t have to be this way! With so many delicious plant-based alternatives now available it’s never been easier to choose a kind, healthy diet that benefits, not just the animals and your health, but also our planet.

Go vegan with Viva! Start out V7 challenge today!