Jodie Marsh

Jodie Marsh is an English media personality, bodybuilder, writer, model and activist. She burst onto Television screens in 2002 in the documentary series Essex Wives, which gave her numerous modelling opportunities. She took part in many reality television shows including Celebrity Big Brother and won the celebrity edition of The Weakest Link in 2006. In 2010, Marsh became a bodybuilder, once again appearing in many fitness magazines. She owns a sports nutrition company called JST Nutrition – although they do make a vegan protein powder, not all products are suitable for vegans.

Why Jodie Marsh is vegan

Jodie Marsh is vegan for the animals.

Jodie went vegetarian at the age of five because she saw no difference between the animals we choose to love and those farmed for meat, and around 2016 she went vegan.¹frippsfarm.co.uk. Jodie Marsh. Available: https://www.frippsfarm.co.uk/team [Accessed 16 September 2026]. But she didn’t just stop eating animals, she also started a sanctuary called Fripps Farm Animal Rescue to rehome, rehabilitate and release farmed and injured wild animals. She started with just 10 rescued animals in 2021 and now provides sanctuary to over 250.²frippsfarm.co.uk. Making new best friends since 2020. Available: https://www.frippsfarm.co.uk/ [Accessed 16 September 2026]. Instead of seeking the spotlight, Jodie now dedicates her life to animals, stating on Twitter that animal rescue is her life now.[3] and she even began selling lots of her designer products to raise money for the animals.

Jodie also campaigns against puppy farming and has worked with animal rights charities to promote veganism.³Peta. 2006. Jodie Marsh Uses Her Naked Body To Appeal For Animals Labelled As Meat. Available: https://www.peta.org.uk/media/news-releases/jodie-marsh-uses-her-naked-body-to-appeal-for-animals-labelled-as-meat/ [Accessed 9 September 2021]. She often shares vegan recipes on Twitter and her (now defunct) website.⁴Marsh, J. 2021. Twitter post. Available: https://twitter.com/JodieMarsh/status/1424396826166321153 [Accessed 9 September 2021].

However, Jodie Marsh’s journey to a vegan lifestyle hasn’t been smooth sailing as she got to grips with some thorny issues. She caused controversy when she appeared in 2016’s Jodie Marsh Goes Hunting in which she referred to vegans as “preachy” – even though she was challenging the hunting mentality as an animal lover. It seems, through her exploration of these topics, she came to a compassionate conclusion. In fact, since turning vegan, Jodie once again stirred up controversy when she said, “All meat eaters are paying someone else to repeatedly murder for them. So indirectly yes I guess they are all serial killers.”⁵Clark, D. 2023. Jodie Marsh Sparks Controversy With Meat-Eater ‘Serial Killer’ Comment. Plant Based News. Available: https://plantbasednews.org/news/celebrities/jodie-marsh-serial-killers-meat-eaters/ [Accessed 16 September 2026].

“I don’t eat any animals. I could never eat a dog, and I don’t see how a chicken, a cow, a sheep, a pig or any animal is any different, because all animals have a mind and a personality.”⁶Pankhurst, I. 2023. Jodie Marsh debuts two huge new tattoos of an emu and meerkat as she adds to body ink. OK. Available: https://www.ok.co.uk/celebrity-news/jodie-marsh-debuts-two-huge-29395251 [Accessed 16 September 2026].