José Gonzáles
José Gonzáles is a Swedish folk singer-songwriter and guitarist. Although already an experienced musician, having played in two hardcore bands, Gonzáles’ big mainstream breakthrough came with his cover of the Knife’s Heartbeats. His cover was featured in a Sony Bravia advert which was beamed into homes all around the world. This helped Gonzáles break into the UK Top 10. Since then, Gonzáles has continued to make critically-acclaimed music, either solo, for soundtracks, as part of an orchestra and as part of the band Junip.
Gonzáles believes in living an altruistic and compassionate lifestyle. He is vegan and was vegetarian for decades before that. According to Iowa Source, “González abhors factory farms because of the harm they do to the environment. He calls himself an ‘eco-modernist’ and believes we need to do more to combat climate change, especially in terms of how we raise our food.”
“There are good, ethical reasons not to eat meat and dairy. I try to balance pleasure against causing unnecessary suffering to sentient beings.” – José Gonzáles