Veggie diet is “failsafe way to lose weight’, says health charity

| Post published on September 3, 2007
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Vegetables basket

It affects two-thirds of Brits, costs the average woman a needless £1,137 a year and could be dramatically reduced by making a simple dietary switch, the Viva Health has claimed during Obesity Awareness Week. In a backlash against futile fad diets and ineffective government policies, the health charity has devised its own solution to tackle the growing obesity crisis.

1. The Viva Health’s newly-published scientific report, Globesity, traces the progression of the obesity epidemic in Britain from the 1920s to the present day. It explains why in even the poorest countries obesity is increasing at an alarming rate – and is set to continue spiralling as long as the contribution of meat and dairy – leading contributors to national fat intake – are ignored. The report was recently sent to Public Health Minister, Caroline Flint together with a letter calling on the government to withdraw its support for the meat and dairy industries in light of the current obesity epidemic.

2. Attention frustrated slimmers! The charity’s new V-Plan Diet is the antidote to fad diets: firmly based on scientific research and proven to work. Low fat and veggie, research shows it can produce greater weight loss than Atkins, Weight Watchers or the Zone diet. Just as importantly, it can cut people’s risk of chronic diseases, such as heart disease, strokes, diabetes and certain cancers. It is available from good health food stores or by contacting the Viva Health.

3. The Viva Healths’s V-Plan Diet Tour, consisting of cookery demonstrations, free food tastings and inspirational talks is travelling nationwide – spreading the message that a healthy veggie diet is the perfect way to not only to lose pounds and save yourself pounds, but also to reduce your risk of killer diseases – whilst giving hunger the heave-ho! Having recently been a wow in Wales, the tour’s next stops are Shrewsbury and Bristol.

If you’d like the charity to visit your town, simply contact them on 0117 9705190 or by email:  “Study after study shows vegetarians and vegans are slimmer and healthier than meat eaters“, says Amanda Woodvine, VVF senior health campaigner and author of both the guide and report. “Far from being yet another fad diet, the V-Plan Diet is an exciting, effective, and long-term recipe for a better body, better health and better eating. With a feast of flavours available, going veggie doesn’t mean going without. And we’re here to help people with advice every step of the way,” concludes Ms Woodvine. The V-Plan Diet guide is available from the Viva Health for just £2.50 (inc p&p). For recipes, review copies of guide and report or for information on the Globesity campaign, contact Amanda Woodvine or Juliet Gellatley on 0117 970 5190 or email

About the author
Dr. Justine Butler
I joined Viva! as a health campaigner in 2005 after graduating from Bristol University with a PhD in molecular biology. My scientific training helped me research and write numerous reports, guides and fact sheets for Viva! including Meat the Truth, Fish-Free for Life, One in Nine (breast cancer and diet) and the substantial report on the detrimental health effects of consuming dairy; White Lies. This accompanied Viva!’s report The Dark Side of Dairy which spelt out the inherent cruelty of dairy farming. We were the first UK group to take on the dairy industry in this way, and many of our supporters go vegan after reading these reports.

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