March of the vegans

They say the march of the vegans is triggering a radical change to menus at high street chains and in household brand foods. They describe how restaurants are doing more and more to entice the growing number of vegan customers inside.

Among those they list are are high street favourite Pret a Manger, as well as Las Iguanas and family-friendly Zizzi who now offer vegan cheese on their pizzas.

They say how supermarket shelves are bursting with well-known labels turned vegan as Hellmann’s prepares to launch an egg-free mayonnaise. 

Other reports say how a record-breaking number of people have signed up to Veganuary this year. 

There are so many positive articles on veganism out there! Why not try our 30 Day Vegan free program? You can start anytime and we’re here to help www.viva.org.uk/30dayvegan.  

About the author
Dr. Justine Butler
Justine joined Viva! in 2005 after graduating from Bristol University with a PhD in molecular biology. After working as a campaigner, then researcher and writer, she is now Viva!’s head of research and her work focuses on animals, the environment and health. Justine’s scientific training helps her research and write both in-depth scientific reports, such as White Lies and the Meat Report, as well as easy-to-read factsheets and myth-busting articles for consumer magazines and updates on the latest research. Justine also recently wrote the Vegan for the Planet guide for Viva!’s Vegan Now campaign.

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