March of the vegans

| Post published on November 6, 2018
minute reading time

In the same week that Waitrose showed its food magazine editor William Sitwell the door for mocking vegans, they have published a report suggesting that one in eight Britons are now vegetarian or vegan.

The report is based on millions of the supermarket’s transactions in shops and online, backed up with by a poll of 2,000 adults that shop across a range of retailers.

Writing in the Guardian, Waitrose’s head of brand development Natalie Mitchell said: “This year, we’ve seen vegan food go mainstream. Whether cooking at home, buying prepared food or trying the newly vegan-friendly restaurants, people are discovering that it tastes amazing.”   

The report revealed a range of reason why people are choosing to ditch animal foods including animal welfare concerns, health and environmental issues.

The provision of vegan food in supermarkets has never been so good and the options for vegans dining out continues to grow at an unprecedented rate.

If you want to know more about going vegan, try our free 30 Day Vegan meal plan. You can start anytime and we’re here to help

About the author
Dr. Justine Butler
I joined Viva! as a health campaigner in 2005 after graduating from Bristol University with a PhD in molecular biology. My scientific training helped me research and write numerous reports, guides and fact sheets for Viva! including Meat the Truth, Fish-Free for Life, One in Nine (breast cancer and diet) and the substantial report on the detrimental health effects of consuming dairy; White Lies. This accompanied Viva!’s report The Dark Side of Dairy which spelt out the inherent cruelty of dairy farming. We were the first UK group to take on the dairy industry in this way, and many of our supporters go vegan after reading these reports.

View author page | View staff profile

Scroll up