Leave it out!
The Meat and Poultry 2017 report shows that over half (56 per cent) think that meat isn’t a necessary part of their diet.
A range of reasons were given for cutting back including health, going veggie and a growing awareness of the environmental impact of meat production.
This falls in line with the findings of Viva! Health’s new report Meat the Truth which reveals how meat consumption in the UK has been in a steady decline since the early 1970s.
It’s easy to go meat-free! Try our free 30 Day Vegan free program. You can start anytime and we’re here to help www.viva.org.uk/30dayvegan.
About the author
Dr. Justine Butler
Justine joined Viva! in 2005 after graduating from Bristol University with a PhD in molecular biology. After working as a campaigner, then researcher and writer, she is now Viva!’s head of research and her work focuses on animals, the environment and health. Justine’s scientific training helps her research and write both in-depth scientific reports, such as White Lies and the Meat Report, as well as easy-to-read factsheets and myth-busting articles for consumer magazines and updates on the latest research. Justine also recently wrote the Vegan for the Planet guide for Viva!’s Vegan Now campaign.
View author page | View staff profile
