It’s Easy to go Meat-Free!

| Post published on January 11, 2007
minute reading time
Plant based

Leading health charity the Viva Health is urging people to adopt a healthier diet in light of the new report from the World Cancer Research Fund linking red and processed meats to several cancers. Up to 40 per cent of cancers could be prevented by making simple changes to diet and lifestyle.

Senior Health Campaigner Dr Justine Butler says: “We’ve known for decades that red meat is linked to cancer. We welcome this report and hope it will raise awareness that changing your diet can help prevent and fight cancer as well as many other conditions. It’s not hard to avoid meat, or dairy for that matter – there are plenty of tasty, healthy alternatives that don’t contain the harmful substances found these foods.”

Viva Health can offer help and advice to anyone wanting to cut down or eliminate meat and dairy from their diet. We produce fact sheets and guides and can suggest meal-plans and recipes. If you want to know more go to or telephone 0117 970 5190. For recipes, photos or more information contact Dr Justine Butler at the Viva Health on 0117 970 5190 or email

About the author
Dr. Justine Butler
I joined Viva! as a health campaigner in 2005 after graduating from Bristol University with a PhD in molecular biology. My scientific training helped me research and write numerous reports, guides and fact sheets for Viva! including Meat the Truth, Fish-Free for Life, One in Nine (breast cancer and diet) and the substantial report on the detrimental health effects of consuming dairy; White Lies. This accompanied Viva!’s report The Dark Side of Dairy which spelt out the inherent cruelty of dairy farming. We were the first UK group to take on the dairy industry in this way, and many of our supporters go vegan after reading these reports.

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