Viva! Health unravels the most recent scientific research and makes it easy to understand. Here we update you on the latest findings…
Iodine – get informed
- Dairy
- Fruits and Vegetables
- Seafood
- Thyroid
In the human body, iodine is essential for the production of the thyroid hormones (triiodothyronine and thyroxine, or T3 and T4 respectively). These regulate how energy is produced and used…
Vegan men – stand up and be proud!
- Fruits and Vegetables
- Nuts and Seeds
- Pulses
- Wholegrains
I asked my colleagues at Viva! to tell me who their favourite vegan activists are, to see what the gender split would be. Most of the names were men, with…
Dodge dementia with diet
- Age Related Health Problems
- Diet and dementia
New research from the European Heart Journal says that high blood pressure in middle age increases the risk of dementia later in life. They found that a reading of 130 or…
Viva! launches ‘My Vegan Town’ – a FREE online vegan directory
The recent boom in veganism has seen a whole host of new vegan businesses launch, offering vegans a huge range of options in terms of food, shopping and travel. Viva!’s…
Vitamin D – the sunshine vitamin
- Osteoporosis
- Vitamins and Minerals
Severe deficiency can lead to osteomalacia – called rickets in children – which is a softening of the bones and although rare, very low levels are commonly seen in adults and children. In…
Childhood leukaemia – preventable?
Writing in the journal Nature Reviews Cancer, Professor Mel Greaves of the Institute of Cancer Research said a combination of a genetic mutation while babies are still in the womb,…
Exaggerated health benefits of eggs
The study found that those who ate up to one egg a day had a lower risk of stroke, heart disease and death from cardiovascular disease than those who never,…
Viva! defend anti-dairy ads
Whilst we provided enough scientific data to support the claim and ASA acknowledged that there are indeed 35 hormones in milk, they considered the wording ‘linked to cancer’ misleading as…
A Brief History of Plant Milks
- Dairy
- Diets
- Nuts and Seeds
- Pulses
- Soya
Soya milk Soya beans come from China but thanks to their high nutritional value and relatively easy cultivation, they have been grown in the Americas and Europe since the 19th…
Gove losing the plot
Gove said improving our national diet is an important job for our farmers, he said: “A balanced diet, rich in fresh fruit and vegetables, beans, pulses and cereals, fresh dairy…


