More reasons to be cheerful

| Post published on December 29, 2019
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Consumer attitudes are shifting away from meat

The number of people reducing their meat intake for environmental reasons is historically low but rising. Research suggests that the main motivations for most vegans and vegetarians are animals or health with the environment considered an additional reason. Among meat-reducers or ‘flexitarians’ not motivated by animal welfare or health, environmental concerns appear to be gaining traction. Since the livestock industry is having a devastating impact on the planet the authors suggest that mass media outlets, public health educators, nutritionists, policymakers and the food industry consider using environmental reasons to promote healthy and sustainable diets.

Sanchez-Sabate R and Sabaté J2. 2019. Consumer Attitudes Towards Environmental Concerns of Meat Consumption: A Systematic Review. International Journal of Environmental Research and Public Health. 16 (7),

About the author
Dr. Justine Butler
I joined Viva! as a health campaigner in 2005 after graduating from Bristol University with a PhD in molecular biology. My scientific training helped me research and write numerous reports, guides and fact sheets for Viva! including Meat the Truth, Fish-Free for Life, One in Nine (breast cancer and diet) and the substantial report on the detrimental health effects of consuming dairy; White Lies. This accompanied Viva!’s report The Dark Side of Dairy which spelt out the inherent cruelty of dairy farming. We were the first UK group to take on the dairy industry in this way, and many of our supporters go vegan after reading these reports.

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