Consumer attitudes are shifting away from meat
The number of people reducing their meat intake for environmental reasons is historically low but rising. Research suggests that the main motivations for most vegans and vegetarians are animals or health with the environment considered an additional reason. Among meat-reducers or ‘flexitarians’ not motivated by animal welfare or health, environmental concerns appear to be gaining traction. Since the livestock industry is having a devastating impact on the planet the authors suggest that mass media outlets, public health educators, nutritionists, policymakers and the food industry consider using environmental reasons to promote healthy and sustainable diets.
Sanchez-Sabate R and Sabaté J2. 2019. Consumer Attitudes Towards Environmental Concerns of Meat Consumption: A Systematic Review. International Journal of Environmental Research and Public Health. 16 (7),