Health Charity Urges Slimmers to Follow V-Plan Diet

| Post published on November 1, 2011
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Lose pounds, save pounds, never feel hungry and reduce your risk of killer diseases. That’s the promise behind a scientifically-sound new diet from health charity, the Vegetarian &; Vegan Foundation (VVF).

Their popular V-Plan Diet is the antidote to fad diets which don’t work, says the VVF. Firmly based on scientific research and it is low fat and veggie and can produce greater weight loss than Atkins, Weight Watchers or the Zone diet (1). The bonus is that it can cut people’s risk of chronic diseases such as heart disease, stroke, diabetes and certain cancers.

The 40 page V-Plan Diet is loaded with simple advice and inspiring recipes to help weight watchers put healthy eating guidelines into immediate practice. One of the greatest health problems facing the world is obesity and the V-Plan Diet offers a solution by helping to reform people’s eating habits. Just how desperately it is needed is highlighted by the VVF’s Globesity report, a review of the science behind the diet and an explanation of how meat and dairy are at the core of the world’s expanding obesity epidemic.

Research by the American Cancer Society on 75,000 people over a decade found that the one food most associated with weight gain was meat. This is supported by the UK National Diet and Nutrition Survey, which reports that meat and meat products are the leading source of fat in most people’s diets. Obesity is also increasing rapidly amongst children, with the fattest consuming the most milk (2). Fortunately, the plant-based V-Plan Diet is eminently suitable for children, too.

“Far from being yet another fad diet, the V-Plan Diet is an exciting, effective, and long-term recipe for a better body, better health and better eating. Study after study shows vegetarians and vegans are slimmer and healthier than meat eaters. With a feast of flavours available, going veggie doesn’t mean going without. And we’re here to help people with advice every step of the way.”

The V-Plan Diet booklet can be ordered online for £2.50 by visiting or downloaded for free. For more information, call 0117 970 5190 or email

Pictured: Homemade Nutty Granola, recipe featured in the V-Plan Diet.



For recipes, review copies of guide and report or more information, contact health campaigner, Veronika Charvatova by calling 0117 970 5190 or emailing or alternatively, email press officer Helen Rossiter,

REFERENCES: (1) Dansinger ML et al, 2003. One year effectiveness of the Atkins, Ornish, Weight Watchers and Zone Diets in decreasing body weight and heart disease risk. Presented at the American Heart Association Scientific Sessions, November 12, 2003, Orlando, Florida; (2) Berkey CS et al, 2005. Milk, dairy fat, dietary calcium, and weight gain: a longitudinal study of adolescents. Archives of Pediatric and Adolescent Medicine; 159 (6): 543-50.


About the author
Dr. Justine Butler
I joined Viva! as a health campaigner in 2005 after graduating from Bristol University with a PhD in molecular biology. My scientific training helped me research and write numerous reports, guides and fact sheets for Viva! including Meat the Truth, Fish-Free for Life, One in Nine (breast cancer and diet) and the substantial report on the detrimental health effects of consuming dairy; White Lies. This accompanied Viva!’s report The Dark Side of Dairy which spelt out the inherent cruelty of dairy farming. We were the first UK group to take on the dairy industry in this way, and many of our supporters go vegan after reading these reports.

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