Viva! Stages Gas Chamber Protest Outside Pilgrims HQ
Protesters wearing gas masks and chilling slaughterhouse audio target Pilgrim’s Europe over ‘unbearably, unjustifiably cruel’ CO2 pig gassing.
Protesters wearing gas masks and chilling slaughterhouse audio target Pilgrim’s Europe over ‘unbearably, unjustifiably cruel’ CO2 pig gassing.
Protestors from Viva! and Rage Activism joined forces outside McDonald’s The Counter butcher-shop pop-up, highlighting the animal welfare and environmental impact of each and every beef patty.
Celebrity guests including Peter Egan and Heather Mills joined health experts, social media influencers, brand reps and Viva! supporters for the Leicester Square screening of What Do You Really Know About Dairy?
Compassionate celebs including Chris Packham, Evanna Lynch and Heather Mills are among those who’ve written to their MP to demand a ban on caged egg production as part of Viva!’s Cracked campaign.
Viva!’s latest survey shows that almost three-quarters of British shoppers are unaware that seven million UK hens are caged.
Viva! has relaunched its Gasping for Life campaign, which raises awareness of the fact that 90 per cent of UK pigs die inside carbon dioxide gas chambers.
Discover Viva!’s plans to make the UK’s first ever documentary challenging the dairy industry’s misleading health and welfare claims.
Campaigners, volunteers and members of the public gathered outside the Houses of Parliament on 12 May to demand a permanent ban on cages for egg-laying hens.
Viva! is celebrating after planning documents reveal that Hogwood Farm will stop farming pigs from September 2026.
