Viva!Life Issue 61 | Spring 2016
Dive into this issue and you’ll see how incredibly active Viva! is! Thank you for being part of a force for change. Viva! has launched a year-long campaign, Face Off…
The UK’s leading vegan campaigning charity
Dive into this issue and you’ll see how incredibly active Viva! is! Thank you for being part of a force for change. Viva! has launched a year-long campaign, Face Off…
Viva! has been campaigning for 21 years and while we have always known we were doing the right thing for the animals, the proof is now piling up. The word…
The injustices that Viva! tackles are perpetuated because they’re part of the cultural norm. It is normal not to care that animals are treated as commodities, denied happiness and freedom;…
My mum phoned me – she was disgusted: “Tesco are selling kangaroo meat, you have to stop it!” That was 18 years ago. Every major supermarket chain had suddenly introduced…
Wherever you are reading this magazine, whether it be in a warm and luxurious four poster bed or crammed on the tube on a cold winter’s day, I really hope…
TWENTY YEARS! Viva! has been, and remains, an exhilarating, rewarding and challenging rollercoaster ride. We are a gritty group, rebelling against a grossly unfair world, absolutely determined to stop the…
Viva! has had a huge impact and countless numbers of people have contacted us over the years saying it was our actions that persuaded them to change their diet. It…
“Torture,” screamed the headline in the Daily Mirror on November 8, with a picture of a caged and horribly distressed foie-gras duck. Inside the paper were two more full pages…
Cruel Britannia When talking about farmed animals, how many times have you heard: “but we’re not that cruel in the UK”, “we have laws to protect animals” or “you have…
