This festive issue of Viva!life is, I’m sure you’ll agree, a superb read. Our perseverance in going undercover into several egg producing ‘farms’ has paid off with some truly shocking…
Viva!life is our magazine exclusively for Viva! members. Packed full of information about our latest campaigns, vegan recipes, vegan lifestyle articles, information about new vegan products and businesses and cutting…
Dive into this issue and you’ll see how incredibly active Viva! is! Thank you for being part of a force for change. Viva! has launched a year-long campaign, Face Off…
Viva! has been campaigning for 21 years and while we have always known we were doing the right thing for the animals, the proof is now piling up. The word…
The injustices that Viva! tackles are perpetuated because they’re part of the cultural norm. It is normal not to care that animals are treated as commodities, denied happiness and freedom;…
My mum phoned me – she was disgusted: “Tesco are selling kangaroo meat, you have to stop it!” That was 18 years ago. Every major supermarket chain had suddenly introduced…
Wherever you are reading this magazine, whether it be in a warm and luxurious four poster bed or crammed on the tube on a cold winter’s day, I really hope…
TWENTY YEARS! Viva! has been, and remains, an exhilarating, rewarding and challenging rollercoaster ride. We are a gritty group, rebelling against a grossly unfair world, absolutely determined to stop the…
Viva! has had a huge impact and countless numbers of people have contacted us over the years saying it was our actions that persuaded them to change their diet. It…
