Fake is Great
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
The UK’s leading vegan campaigning charity
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
In a bold move to reach even more students and amplify their impactful message, Viva!’s Would You Swap? tour is kicking off 2024 by embarking on a journey across the south west, spanning from Cardiff to Southampton.
Discover the shocking truth behind your milk—hidden cruelty, corporate greed, and what the dairy industry doesn’t want you to know.
An undercover investigation by Viva! Campaigns uncovers violent assaults on cows at a dairy farm in west Wales.
Viva! is demanding that the Government includes a shift to plant-based diets in climate commitments. Take action with us over COP28.
Explore the reality of factory farming with Viva!’s new VR technology.
Monstrous sea lice and jellyfish invasions found blighting Atlantic salmon farms during an unprecedented marine heatwave in the Scottish Highlands.
Zero grazing is taking over the UK – and the change is spearheaded by the dairy giant Müller.
This summer, we will be going on tour with our biggest anti-dairy campaign yet: Muller Killer.
