Viva! investigators have filmed at a farm that boast of Red Tractor accreditation and produces 20,000 pigs a year for supermarkets, such as Morrisons, and local businesses as East Riding Country Pork. What our cameras found will shock you. Watch the footage for yourself and ask: can I trust the tractor?
Tesco has confirmed that it has stopped selling live turtles in its stores in China! This comes after a long, 8 year campaign by Viva!. Thank you to everyone who has written to Tesco and helped secure this important victory.
Few people think about chickens as intelligent or emotional, however scientists (and people who live with hens) have learned that these birds can be cunning and wily, and can communicate in sophisticated ways that are on a par with some primates.
Viva! claims another victory in our long standing campaign against the sale of kangaroo meat in British supermarkets, as frozen food giants Iceland finally pull the product from their shelves.
Every day in the UK 2.5 million chickens are cruelly slaughtered for meat – that’s 30 deaths every second – each one an individual, each one a life lost.
Harvey Nichols, Fortnum & Mason and downmarket Lidl are selling – or have recently sold – reindeer meat in many of their stores across the UK. The reindeer industry causes huge suffering both to reindeers and wild animals.
What could be more idyllic than the sight of dairy cows in a lush meadow? Truth is, it’s one huge deceit. There’s a cruel, much darker side to dairy which few see and even fewer know about.
British goats suffer as much as dairy cows: with their babies taken away from them almost immediately.
Although many see it as the ultimate in free-range farming, the seemingly idyllic scene of a ewe and her lambs out grazing the British countryside hides the stark reality of life for these gentle souls.
