Funds raised by the campaign will be used to broadcast the advert on Channel 4 and its associated networks in February 2022.
As Viva!’s new campaign launches, Juliet explains why this campaign is so vital
During COP26, Viva! visited Glasgow, York, Leeds and Liverpool to raise awareness that going vegan is essential to fighting the climate crisis.
Why the meat-alternative food revolution is unstoppable and why British billionaire, Jim Mellon, is in!
The intensification of animal farming is not just bad for the animals – it’s also ruining the planet and putting our health at risk.
Viva! took The Big 3 across the UK to show just how easy swapping chicken, cheese and chocolate for a cruelty-free alternative really is!
Viva! explains what carbon dioxide has to do with the meat industry and how it could “cancel Christmas”
Progress at last! New legislation is set to recognise molluscs and crustaceans as sentient beings in a fantastic step forward in animal welfare.
Viva! is back with street actions as Covid-19 restrictions ease! We talked to the public about the importance of going vegan for our planet and our latest campaign, Oracle.
Progress! Yesterday, the European Commission banned the use of cages on animal farms in a historic win for animal rights that Viva! helped fight for.
