Eating the Earth: Kicking off the campaign in style!
On 30 and 31 July we launched our brand new ‘Eating the Earth’ campaign with an exclusive jungle-themed pop-up restaurant in the heart of Brixton, London. The event was attended by high-profile influencers, journalists, environmentalists and culinary enthusiasts alike. The experience included a three-course fine-dining meal, made from 100 per cent vegan ingredients.
The meal was handcrafted by plant-based specialist chef Anton Petrov, who is renowned for creating culinary delights made from sustainably-sourced and foraged ingredients. Our guests were absolutely blown away by the sensational food creations. The menu was full of delicious surprises like creamy whipped ‘feta’, deconstructed aubergine parmigiana and almond panna cotta.
The response to our new campaign was phenomenal. Our managing director Laura gave a passionate speech to kick off the evening, urging everyone to come together to tackle the huge challenges of wildlife loss and to go vegan. The event was visited by vegans and non-vegans alike. We had comments from meat-eaters saying that their eyes have been opened and that they won’t eat meat again! That’s of course exactly what we want to hear.
Our guests were gripped by our new ‘Eating the Earth’ campaign video; a visual representation of how humanity is destroying wildlife. The soundtrack for this video was produced by DJ DZEKO, known for his collaborations with Post Malone and Preme.
We are determined to reach the masses with this powerful message. As part of the launch we have published ‘Nature in Danger’, a ground-breaking report written by Dr Justine Butler, that highlights why one million species are living under threat – and why animal agriculture lies at the heart of the problem. The report also spells out the consequences of inaction.
We have also launched an interactive wildlife map, where users can discover which animals are in danger of going extinct, and how UK diets are fueling this decline. Explore the map yourself on our new campaign page.
About the campaign
Our ‘Eating the Earth’ campaign highlights the role that eating meat, dairy, and eggs plays in worldwide wildlife loss. We are in the midst of the Earth’s Sixth Mass Extinction, with animal agriculture a primary cause of this accelerating species extinction. And this ecological crisis will have catastrophic impacts for our own future – without wildlife humanity will not survive. Immediate, large-scale sustainability efforts are now more essential than ever – though most consumers still choose species-endangering animal products over biodiversity-friendly, plant-based alternatives.
The ‘Eating the Earth‘ campaign highlights that although the time left to act is dwindling, there is still a narrow window to make a difference. Going Vegan Now! is the only way we can save the world’s wildlife and ensure our own survival.
How to get involved
If you missed our campaign launch at the Pop-Up Restaurant, don’t worry! There are plenty more opportunities to join us both in person and online to help change the world for the better.
Sign up to hold your own stall for a day (or more!) during our national Week of Action between the 12th and 18th of September to raise awareness in your local area about how we are eating the Earth and how we can stop it.
If you’d like to get involved online, follow and post under the #EatingTheEarth hashtag, and stay tuned to Viva! social media for a series of online challenges focused around raising awareness for the plight of our planet and its wildlife.
Sign up to our Eating the Earth Week of Action here!
About the author
Laura-Lisa Hellwig
Laura Hellwig is the Viva!'s Managing Director.
She has led on many high impact animal and environmental campaigns, increasing veganism in the UK. Working in front of and behind the camera, Laura is an intrepid investigator, bravely exposing the UK supermarkets and food industries, shining a light on the devastating horrors of animal farming.
You will also find Laura touring British high streets, educating the public on the hard-hitting realities of factory farms.
Along with a multitude of other successful campaigns, Laura organised the UK’s first vegan ice cream van tour to positively raise awareness of the plight of cows in the dairy industry. After living and working in many different countries, fluency in several languages and a Masters in International Management, Laura is wholeheartedly committed to creating a culturally diverse, global, vegan movement.
View author page
