About the author
Rachael Simpson-Jones
An ethical vegan since 2015 and a vegetarian since her early teens, Viva!'s PR Manager Rachael Simpson-Jones is a passionate spokesperson for the positive impacts plant-based diets and veganism have on animals, the environment and human health. With her BSc in Zoology and 12 years’ experience as a communications professional, including as editor of an industry-leading magazine, she possesses a deep understanding of the media landscape and how to connect with a wide variety of audiences. She is particularly fascinated by how cognitive dissonance shapes behaviour and how differing communications tactics resonate with audiences.
Compassionate celebs including Chris Packham, Evanna Lynch and Heather Mills are among those who’ve written to their MP to demand a ban on caged egg production as part of Viva!’s Cracked campaign.
Viva!’s latest survey shows that almost three-quarters of British shoppers are unaware that seven million UK hens are caged.
Viva! has relaunched its Gasping for Life campaign, which raises awareness of the fact that 90 per cent of UK pigs die inside carbon dioxide gas chambers.
Discover Viva!’s plans to make the UK’s first ever documentary challenging the dairy industry’s misleading health and welfare claims.
Campaigners, volunteers and members of the public gathered outside the Houses of Parliament on 12 May to demand a permanent ban on cages for egg-laying hens.
Viva! is celebrating after planning documents reveal that Hogwood Farm will stop farming pigs from September 2026.
Find out why Viva! is taking to the streets to lobby the Government and encourage consumers to crack their egg habit this year.
Find out why Viva! believes Jeff Goldblum’s choice to hit the red carpet in vintage skunk fur shouldn’t automatically kick up a stink.
