TWENTY YEARS! Viva! has been, and remains, an exhilarating, rewarding and challenging rollercoaster ride. We are a gritty group, rebelling against a grossly unfair world, absolutely determined to stop the…
Viva! has had a huge impact and countless numbers of people have contacted us over the years saying it was our actions that persuaded them to change their diet. It…
“Torture,” screamed the headline in the Daily Mirror on November 8, with a picture of a caged and horribly distressed foie-gras duck. Inside the paper were two more full pages…
Cruel Britannia When talking about farmed animals, how many times have you heard: “but we’re not that cruel in the UK”, “we have laws to protect animals” or “you have…
What a remarkable few weeks these have been. Almost daily some beef product has been withdrawn as it unfolds that the contents are not macerated cow but horse flesh. It…
Badgers are harmless, loved, unique and secretive. Yet they face illegal trapping, baiting with dogs and 50,000 die on the roads each year in Britain. Now they face their biggest…
