Billboards have the power to reach millions of people in an instant.
With your help, we can spread our vegan message to people all across the UK. Take a look at some of our billboard campaigns below.
Billboards
It’s time to confront the uncomfortable hypocrisy that we love some animals and condemn others to a life of suffering.
At the start of 2021, we ran a massive billboard campaign on 60 sites in the East Midlands. The billboards were bold and eye-catching, raising the intriguing question of why we love certain animals yet eat others — and they went viral, reaching thousands of people!
Slash the Risk Billboards
In light of the coronavirus pandemic, we released two new billboards which warn against future pandemics.
Our Slash the Risk campaign involved placing huge billboards in the West Midlands and Bristol in November and December 2020 which reached a total of 12 million people. One reveals the risk from factory farming and urges people to try Viva!’s new V7 and go vegan for one week; while another urges people to protect themselves from severe Covid symptoms by going vegan.
A major PR initiative supported the campaign along with back-to-back radio interviews, reaching millions more with our message.
Being vegan does not reduce your risk of contracting Covid-19 but being vegan does reduce people’s risk of chronic diseases such as diabetes, COPD, obesity and heart disease – and it is people with these underlying health conditions who are most at risk and are more likely to be admitted to the ICU.
Trophy Hunters Billboards
In Summer 2022, Viva! partnered with McCann Birmingham on a new billboard campaign to challenge people to reconsider their perception of speciesism and to go vegan. The campaign was launched ahead of World Day for the End of Speciesism (27 August).
The billboards depict trophy hunters posing with their ‘prizes’ but instead of rhinos, zebras and lions, they pose proudly over the dead bodies of cows, pigs and sheep.
Social media is full of outrage from people opposed to real trophy hunters, such as the case with Cecil the lion whose killing was widely condemned. The public have significantly stronger responses to the killings of ‘big game’ whilst ignoring the mass killing of livestock.
Our campaign aims to highlight this speciesism and shine a light on the connection between animal cruelty and what people are putting on their plates, and that veganism is the only way to show compassion to all animals.
How You Can Help
Our billboards truly have a positive impact. If you want to see more billboard campaigns like this, then please donate today.
- £550* will get us a 48 sheet billboard for two weeks
- £850* will get us a 96 sheet billboard for two weeks
*Exact price varies from area to area
With your help, we can get these powerful ads shown in towns and cities all across the UK. The more donations we receive, the more billboards we can place.
If you would like to fund a billboard campaign in your area, please email jess@viva.org.uk.
