Undercover investigations

 

Viva!’s hard-hitting investigations shine a light into the dark corners of animal agriculture, exposing the miserable lives farmed animals lead. We’ve uncovered cruelty, suffering and abuse across the board and use our findings to deliver high-impact campaigns against animal exploitation and environmental destruction. Our work has achieved major press coverage in numerous publications including: the Daily Mail, Daily Mirror, The Independent, The Sun and The Times as well as featured on BBC and ITV News. 

 

Investigation: Marks and Spencer

In 2004, Viva! and its supporters persuaded Marks & Spencer to drop factory-farmed whole duck, after countrywide protests outside its stores and a blitz of media attention.

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