Break Free!
A message from Juliet:
I’ve investigated many factory farms but this time, my son came with me; it was his first ever investigation. I watched him take in the sights, the sounds, the suffering. To see factory farming through the eyes of a 23-year-old, who cares for animals, was devastating. His shock, his grief, his anger mirrored what so many people feel when they realise what is done to animals every single day.
Thank you for being with us and helping us end factory farming – something that should have been consigned to the history books, long ago.
A message from Jazz:
I had seen countless images of factory farming, yet nothing could prepare me for the reality. To stand before these animals, to look into their eyes and have them look back, was heartbreaking. I think most people would feel the same; deep down, very few of us accept cruelty. My hope is that by sharing what I’ve witnessed, more people will find the courage to take a stand and choose to stop eating meat.
Juliet and Jazz witnessed rows of mothers confined in metal crates, barely able to move. The next shed had row of ominous cages. Within the industry, these cages are chillingly referred to as ‘rape racks’. Sows are restrained for repeated impregnation.
And finally, they filmed the ‘fattening pens’, where young playful pigs endlessly pace bare floors with nothing to do. Where there is no comfort. An average farm on an ordinary night, yet every shed a prison holding a suffering life. See what we saw and decide for yourself what feels right.
If you’d like to end this cruelty, we have some good news for you. This is your first step towards living a kinder and healthier life.
And if you’re thinking about going vegan, or moving in that direction, you’re in the right place! Thank you for seeing animals for who they are – emotional and intelligent beings who feel pleasure, love, pain and fear. Just like we do.
But where do you start?
Easy swaps for pork
Other easy swaps
Still not convinced?
Investigation: Britain’s Biggest Pork Producer
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Investigation: Flat House Farm
Red Tractor suspends Flat House pig farm in Leicestershire, claiming to be ‘appalled’ by barbaric conditions captured by undercover investigators for Viva! Campaigns.
Hogwood Horror Farm
Viva! catalogued a story of cruelty, deception and marketing lies. The story so strong that Viva! made a film for Netflix. Watch it now! Search ‘Hogwood: a Modern Horror Story’ on Netflix.
The world’s wildlife is rapidly disappearing. Why meat and dairy are the main drivers of wildlife extinction
Eating the Earth
The world’s wildlife is rapidly disappearing, and with it the foundations of humanity’s survival. Explore the animals under threat and what you can do to help.
There’s never been a better time to try vegan
We don’t need meat, eggs, dairy or fish to live healthily
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All the help you need to switch to plant-based eating for one week. Inspirational and easy recipes and videos. Try the Protein Power or Original version.
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Discover hundreds of delicious, tried and tested vegan recipes. We have something for everyone.
My Vegan Town
Viva!’s vegan directory includes 1000’s of vegan-friendly places to eat, shop and stay!
