PR Manager

Job advert for PR Manager at Viva!

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal and environmental campaigns. Founded in 1994, we have spent 29 years creating a kinder, more sustainable world for humans and animals alike. We focus on four key areas: Animals, Planet, Health and Lifestyle.

Location: Bristol HQ (office-based position)

Hours: 35 per week (full time)

Holidays: 4 weeks plus usually 5 days at Xmas (plus bank holidays), increasing with length of employment

Salary: £28,000-£33,000 (depending on experience)

Closing date: Midnight on Sunday 30 June

Interviews dates: 15 & 16 July 2024

Start date: July/August 2023

Reports to: Head of Communications

Contract type: permanent role

PR Manager: This is a fantastic opportunity to work in a busy, high-performing communications team within the UK’s leading vegan charity, Viva!.

Viva! is looking for an enthusiastic, proactive and resourceful PR manager who is passionate about veganism, animals, health, the environment and  confident in securing national and local media coverage for Viva!.

You will be helping place our resources, campaigns, investigations and activities through external communication channels while producing innovative copy, including press releases, articles and long-form content. You will also assist in arranging and conducting podcast interviews and monthly news episodes with Viva!’s head of communications and have a passion for appearing on TV and radio, speaking on a diverse range of topics to represent Viva!.

The PR Manager will develop commercial and strategic relationships across print, online news, TV and radio, and pitch commentary from Viva!’s in-house experts.

The PR Manager will collaborate with colleagues across Viva! to promote our diverse work, aiming to reach new audiences, inspire involvement, encourage donations and support people on their journey towards veganism. You will be helping Viva! tackle today’s challenges and tomorrow’s opportunities.

Key Responsibilities:

  • Increase the organisation’s profile with media, influencers, celebrities, organisations and businesses
  • Proactively seek ways to raise our profile, utilising key staff, celebrities and stakeholders
  • Lead and develop strategic partnerships and collaborations to enhance promotion and support
  • Develop media contacts across all areas of Viva!’s work
  • Secure exclusive media placements for Viva! investigations
  • Write media releases for Viva!’s various campaigns and promotions
  • Monitor media outlets, including newspapers, magazines, journals, broadcasts, newswires, social media and blogs for promotional opportunities
  • Manage paid media, liaise with advertising agencies, source advertising opportunities and place adverts in press or on the radio
  • Contribute to social media, campaigns, PR and other communications initiatives
  • Promote the charity and our director through award entries and other means
  • Act as a public spokesperson in media interviews when required
  • Build and develop the Viva! business supporter scheme

Summary of Tasks:

  • Manage all incoming press enquiries
  • Gain coverage for Viva!’s undercover investigations in national media
  • Actively seek PR opportunities for all of Viva!’s key focus areas: Animals, Health, Planet, and Lifestyle
  • Be an active spokesperson for Viva! on national TV, radio or any other press opportunities
  • Seek media opportunities and pitch key Viva! staff, including the director, Juliet
  • Write and respond to relevant news relating to veganism and Viva!
  • Manage and respond to journalist requests
  • Report monthly on media coverage
  • Organise and oversee media interviews with agencies
  • Develop and manage Viva!’s celebrity engagement, alongside other members of the marketing team
  • Write and send media releases for all of Viva!’s campaigns, investigations, events, news and other relevant stories
  • Add media releases to the Viva! website
  • Establish, build and develop media contacts, including researching sympathetic journalists who cover vegan-related news
  • Work closely with Viva! departments to ensure all of Viva!’s campaigns and projects are promoted
  • Support the Head of Communications and campaigns team in developing and implementing promotional campaigns and marketing materials
  • Oversee Viva!’s presence in vegan print media, including writing a monthly column for Vegan Food & Living magazine and organise monthly full-page adverts
  • Ensure Viva! Health’s media responses are shared with national media
  • Identify new outlets, media and topics of interest where Viva! can be promoted
  • Be committed to the objectives of the organisation

To apply, please email your CV and a covering letter explaining why you want to work for Viva!, how your experience fits this role and what you can bring to Viva!.

Important – your CV must contain two referees, including your current (or most recent) employer, who will only be contacted if you are offered the job, and your current (or most recent) salary.

Please send your CV and covering letter with the role you’re applying for in the subject line to Bex Page at 



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