Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Sign up for emails to save animals, health news or our Vegan Recipe Club
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help. Viva!’s Dairy is Scary cinema ad seen by ONE MILLION people!
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help. Viva!’s Dairy is Scary cinema ad seen by ONE MILLION people!
Help Viva! make the UK’s first documentary exposing the cruelty, health myths and industry spin behind dairy — and reveal the truth millions have never been told.
Help Viva! make the UK’s first documentary exposing the cruelty, health myths and industry spin behind dairy — and reveal the truth millions have never been told.
The Viva! Vegan podcast is a journey into the remarkable lives and vegan journeys of celebrities that are the best in their fields. From musicians and politicians to actors and activists, Viva!’s Faye Lewis explores their individual stories.
The Viva! Vegan podcast is a journey into the remarkable lives and vegan journeys of celebrities that are the best in their fields. From musicians and politicians to actors and activists, Viva!’s Faye Lewis explores their individual stories.
Help Viva! ensure a ban on cages is passed into law in this Parliament by sending our readymade letter to your local MP.
Help Viva! ensure a ban on cages is passed into law in this Parliament by sending our readymade letter to your local MP.
Barren cages, mutilations and painful foot conditions discovered at ‘modern’ egg production facility characterised by multi-tier confinement.
Barren cages, mutilations and painful foot conditions discovered at ‘modern’ egg production facility characterised by multi-tier confinement.
Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.
Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.
Viva! founder Juliet and her son Jazz have witnessed firsthand the cruelty inside a so-called ‘standard’ pig farm, and help you and the animals break free from cruelty.
Viva! founder Juliet and her son Jazz have witnessed firsthand the cruelty inside a so-called ‘standard’ pig farm, and help you and the animals break free from cruelty.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Weight-loss medications can help initiate weight loss, but long-term success depends on developing healthy, sustainable eating habits.
Have you worked on a farm, in a slaughterhouse, in the transportation of live animals or witnessed animal cruelty or environmental damage? If so, we urgently want to hear from…
Will lab-grown meat be an ally in the fight against animal cruelty and the climate crisis, or will it make matters worse?
How much do you know about pigs, their natural behaviour and intelligence?
Tony Wardle explores the history and impact of animal rights protesting in the UK.
Stories of plummeting milk yields, heat-stressed animals and creative cooling methods abound as the UK's sweltering summer wears on - but the causes of climate change remain conspicuously absent in...
Modern poultry farming has made it easier for diseases to spread between birds and to humans.
Research suggests a vegan diet may reduce inflammation and slow biological aging in as little as one month. These findings offer a fascinating insight into how quickly dietary choices may...
Enjoy local cuisine and feel good wherever you go – essential tips for travelling vegans.
