Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Find out how Viva! has continued its fight for animals, nature and public health and emerged triumphant at the end of our 30th year of campaigning!
Serrano is first to cross the finish line at Quixote Bikepacking ultra-distance event.
We began our new Gasping for Life campaign by causing a monumental commotion in central London.
In this episode, Faye and Erin discuss Viva!'s Christmas mini cookbook, France's attempt to ban 'meat' terms from vegan products, and more.
In this issue, Faye chats with vegan chef and poster boy, Gaz Oakley. Plus lots more.
We may have just missed Halloween but if you didn’t get your fill of frights, read on to discover eight frightening facts about animal-based foods.
Maddie McConnell wins Women’s Pro Figure at World Championships.
Chris Packham isn’t someone to mince his words, and right now, he's angrier than ever. I had a chance to chat with him at VCO 2024.
Grimsby's fishing legacy unfolds through Tony Wardle's words, urging us to rethink our relationship with the sea for a sustainable future.
