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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

 

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April 2024: Vegan News Minisode

In this episode, we discuss a false raw milk claim, the new documentary ‘I Could Never Go Vegan’, France’s ban on meat labels for vegetarian products, Cillian Murphy and vegan chef Kirk Haworth’s win on Great British Menu.

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Be part of the dining revolution with Viva!’s restaurant campaign 50by25

Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.

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Müller Killer

Zero grazing is taking over the UK – and the change is spearheaded by the dairy giant Müller.

News and blogs

Blog
Vegan Welsh Cakes approved by Grandma

Vegan Welsh Cakes approved by Grandma

17/01/2017  |     |   Blog

I honestly can’t tell the difference between the original and the modified version – and neither can grandma!!You can pretty much add anything you like to the recipe, if you…

Health

Old age shouldn’t mean ill heath!

02/06/2015  |     |   Blog

Old age shouldn’t mean ill heath! Simple lifestyle changes can improve your chances of a long and healthy life, as nutritionist Amanda Woodvine explains as she shows you how to…

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