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The UK’s leading vegan campaigning charity
Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
A proposed unit for rearing and fattening almost 2,000 pigs has been rejected as a huge victory over animal agriculture
In recent weeks the UK has turned into a nation of enthusiastic bakers. If the supermarket shelves are anything to go by, it appears that us Brits cannot survive without...
Lockdown has been going on for a while now. Nobody knows when we will be able to go back to our normal lives, let alone our vegan activist lives. If...
With all the news about how animal agriculture is causing global pandemics, you might be thinking of making the transition to going vegan. Here are five reasons why now is...
On Thursday 7 May, we asked supporters, influencers and celebrities to create a social media storm by sharing our latest campaign #3in4. We were overwhelmed by the response.
A NEW report will today warn that a mutated bird flu virus capable of killing six-in-ten of those infected is ‘poised to emerge in humans.’
We want to say a huge thank you to everyone who donated yesterday as part of #GivingTuesdayNow (and to everyone who is supporting our vital work at this challenging time).
Why do we need it? Which foods are the best sources and can too much be harmful?
People are confused – bad science and poor journalism don’t help our understanding of fat, lumping the good and the bad in the same basket. Many people fear all types...
