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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 30 years creating a kinder, more sustainable world for humans and animals alike.

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April 2024: Vegan News Minisode

In this episode, we discuss a false raw milk claim, the new documentary ‘I Could Never Go Vegan’, France’s ban on meat labels for vegetarian products, Cillian Murphy and vegan chef Kirk Haworth’s win on Great British Menu.

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Be part of the dining revolution with Viva!’s restaurant campaign 50by25

Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.

News and blogs

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Ahimsa milk

Ahimsa milk

04/10/2017  |     |   Blog

Mahatma Gandhi believed in the principle of ahimsa, which informed his policy of passive resistance towards the occupying British forces during the period leading up to Indian independence. The Jain…

Blog
Vegan Welsh Cakes approved by Grandma

Vegan Welsh Cakes approved by Grandma

17/01/2017  |     |   Blog

I honestly can’t tell the difference between the original and the modified version – and neither can grandma!!You can pretty much add anything you like to the recipe, if you…

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