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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

 

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April 2024: Vegan News Minisode

In this episode, we discuss a false raw milk claim, the new documentary ‘I Could Never Go Vegan’, France’s ban on meat labels for vegetarian products, Cillian Murphy and vegan chef Kirk Haworth’s win on Great British Menu.

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Be part of the dining revolution with Viva!’s restaurant campaign 50by25

Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.

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Müller Killer

Zero grazing is taking over the UK – and the change is spearheaded by the dairy giant Müller.

News and blogs

Blog
Swine Fever – should we be worried?

Swine Fever – should we be worried?

11/06/2019  |     |   Blog

Known as ‘pig Ebola’, ASF causes pigs and wild boar to internally haemorrhage until they die – usually within 10 days of infection. So far it does not affect people…

Blog
MooFree May: Our Fave Dairy-Free Products

MooFree May: Our Fave Dairy-Free Products

28/05/2019  |     |   Blog

The supermarkets are now responding enthusiastically to the increasing vegan demand with more dairy-free options than ever. So, let us save you time and money by recommending our tried, tested…

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