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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 30 years creating a kinder, more sustainable world for humans and animals alike.

Viva! 30th anniversary logo


50by25 information graphic
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Be part of the dining revolution with Viva!’s restaurant campaign 50by25

Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.

Do vegan men have better sex?
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February 2024: Vegan News Minisode

In this episode, we discuss Joey Carbstrong’s new documentary, the vegan lunchbox that went viral and how going vegan can improve men’s sex lives.

News and blogs

Swine Fever – should we be worried?

Swine Fever – should we be worried?

11/06/2019  |     |   Blog

Known as ‘pig Ebola’, ASF causes pigs and wild boar to internally haemorrhage until they die – usually within 10 days of infection. So far it does not affect people…

MooFree May: Our Fave Dairy-Free Products

MooFree May: Our Fave Dairy-Free Products

28/05/2019  |     |   Blog

The supermarkets are now responding enthusiastically to the increasing vegan demand with more dairy-free options than ever. So, let us save you time and money by recommending our tried, tested…

Viva! in the media

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