Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Get involved with our new campaign today!
Get involved with our new campaign today!
The role of Administration Officer is to deal efficiently and politely with the general public and supporters, and to help ensure the smooth running of the administration of Viva!.
The role of Administration Officer is to deal efficiently and politely with the general public and supporters, and to help ensure the smooth running of the administration of Viva!.
There are only 1,063 Gorillas left in the whole world. Will you help tem by becoming a gorilla defender
There are only 1,063 Gorillas left in the whole world. Will you help tem by becoming a gorilla defender
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
PR Manager – A fantastic opportunity to work in a busy, high-performing communications team within the UK’s leading vegan charity, Viva!.
PR Manager – A fantastic opportunity to work in a busy, high-performing communications team within the UK’s leading vegan charity, Viva!.
Superfoods are nutrient-dense and are usually rich in beta-carotene, vitamins A, C, E, and other antioxidants. They're essentially some of the healthiest fruits and vegetables you can get and many...
We are told that going vegan is easy – especially with all the alternatives around these days – and in theory, it is. But anyone who has tried to adopt...
Anyone who has ever participated in vegan outreach will already have experienced a great number of ill-reasoned retorts to the suggestion of adopting an animal-friendly lifestyle: It’s too expensive! I...
There has never been a better, more exciting time to go vegan! If that’s something you’ve decided to do, arming yourself with one or more of these excellent vegan recipe...
The Labour Party recognises the rights of all animals in their new manifesto which calls for equal punishment for all animal cruelty and supports a move away from intensive animal...
Juliet explains why veganism is better for the animals, the planet and our health in a live BBC panel discussion, joined by Dale Vince and Tim Shieff.
Morrison's intends to end the killing of male calves when they are just 48 hours old, which is standard practice across the British dairy industry. But is their alternative any...
Three years running Viva! has investigated one particular pig farm. Hogwood. Our exposé of this miserable hellhole touched our supporters like nothing before, so abysmal and desperate were the conditions...
The UN’s new climate report says switching to a plant-based diet is the most effective way to slow down climate change. The comprehensive report found that our high consumption of...
