Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.
Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
NEW! A Very Vegan Christmas: The Complete Mini Cookbook for a Magical Festive Feast!
NEW! A Very Vegan Christmas: The Complete Mini Cookbook for a Magical Festive Feast!
Viva! founder Juliet and her son Jazz have witnessed firsthand the cruelty inside a so-called ‘standard’ pig farm, and help you and the animals break free from cruelty.
Viva! founder Juliet and her son Jazz have witnessed firsthand the cruelty inside a so-called ‘standard’ pig farm, and help you and the animals break free from cruelty.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
V7 is our new vegan challenge asking you to go vegan for one week. The daily meal plans and complete shopping list makes it easier than ever to kickstart your vegan...
The campaigns team had a successful demo in Leciester for Flat House Farm. Here's everything you need to know.
Halloween is coming round the corner, and for many people it’s a fun time dressing up in scary costumes, sharing spooky stories or watching horror movies.
Watch the premiere. End Factory Farming - an EXCLUSIVE premiere of Viva!’s new short film, including an introduction and Q&A with Viva!’s founder and director Juliet Gellatley.
Take a journey into vegan Paris – a city of plant-based delights. Find our favourite vegan eateries and the unforgettable Veggie Town...
Use your voice to say no to an animal carcass site!
Halloween is just around the corner, so we’ve compiled our favourite vegan face paints to help you enjoy the spooktacular occasion.
Spooky season is officially here, so we’ve put together the ultimate guide for a perfect vegan Halloween.
It feels like déjà vu. The Daily Mail is the latest paper to jump on the vegan-bashing bandwagon by suggesting that veganism could trigger eating disorders; as Cheltenham Ladies’ College introduces...
