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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Hens in cage at Heal Farms
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Investigation: Heal Farms

An undercover investigation by Viva! Campaigns exposes the grim reality of modern egg farming at Heal Farms in Shropshire, where over 120,000 hens remain confined in stacked ‘enriched’ cages despite the 2012 battery cage ban.

Hens in Cages
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Secure a Ban on Keeping Hens in Cages

Over seven million hens in the UK are still trapped in cages. The Government has promised consultation – but promises aren’t enough. Urge ministers to legislate now and secure a complete, legally binding ban on cages before 2029.

Shepherds Bush
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Broken Bonds

Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.

Manor Farm - Piglet
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Investigations appeal

Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.

Action outside Defra
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Action Hub

Every social justice movement begins with standing up for those who are silenced or overlooked. Throughout history, meaningful change has always come when people unite to challenge injustice. With courage, compassion and collective action, there’s no limit to what we can achieve together.

Scary Dairy
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Scary Dairy

Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.

News and blogs

Podcast
podcast music special cover image

The Viva! Vegan Music Special!

14/01/2021   |     |   Podcast

Missing live music? To celebrate Veganuary, we have selected our absolute favourite music tracks from the year and look to new music for the year ahead. From folk, to indie,...

Animals
Angry man

A message for angry vegans

06/01/2021   |     |   Animals

We all know the type: the misanthropic angry vegan yelling at hapless couples trying to enjoy a romantic rendezvous in Maccy D's...

Animals

2020: Viva! Review

06/01/2021   |     |   Animals

In the year that brought us a devastating global pandemic and much uncertainty, here at Viva! we have continued our fight for animals.

Podcast

January 2021: Viva! Vegan Podcast

31/12/2020   |     |   Podcast

Doing Veganuary? What you need to know about going vegan. Plus, behind the scenes of ou salmon farming investigation, vegan fashion with US label Delikate Rayne and music from Scottish...

Viva! in the media

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