Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.
Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
NEW! A Very Vegan Christmas: The Complete Mini Cookbook for a Magical Festive Feast!
NEW! A Very Vegan Christmas: The Complete Mini Cookbook for a Magical Festive Feast!
Viva! founder Juliet and her son Jazz have witnessed firsthand the cruelty inside a so-called ‘standard’ pig farm, and help you and the animals break free from cruelty.
Viva! founder Juliet and her son Jazz have witnessed firsthand the cruelty inside a so-called ‘standard’ pig farm, and help you and the animals break free from cruelty.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Help support our #SlashTheRisk campaign by volunteering! One of the biggest potential threats for a future pandemic is factory farming. At the same time, following a healthy plant-based diet slashes...
A new study from the EPIC-Oxford team suggests that vegans, vegetarians and fish-eaters all have a higher risk of bone fracture than meat-eaters – with vegans faring the worst.
A group of clinical experts have advised Britons to go vegan to reduce the risk of becoming seriously ill with Covid-19.
Our winter issue is out now! Viva!Life 75 features our shock investigation at Flat House Farm. We interview our Head of Investigations Lex Rigby about her life at sea. We…
There’s something fishy about Co-op, Sainsbury’s, Lidl, Aldi, morrisons and M&S Scottish farmed salmon…they’re infested with sea lice
Make the most of lockdown by signing up to Viva!’s FREE V7 lockdown challenge.
Switch to Ecotricity in November 2020 and they will donate up to £60 to Viva! There’s a lot to celebrate this World Vegan Month but so much of it is...
Vegan groups unite to provide 2,000 meals to those in need in Bristol. Action supported by Bristol MPs and renowned local musician, Robert del Naja.
Poultry farmers in the UK are now facing strict lockdown measures to try and control the spread of avian influenza. Those not complying face up to three months in prison...
