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The UK’s leading vegan campaigning charity
Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
Omega-3 fats may help combat inflammation and lower the risk of asthma, but you don't need oily fish to get them.
Celebrate a vegan Valentine's Day with your love with our guide.
Valentine’s day is approaching and if you’re a man wanting to woo your partner, here are five ways a plant-based diet can help you stay on top of your romance...
Factory farms are a breeding ground for disease and may be the source of the next pandemic. It's time to end factory farming before it ends us!
Many of us have been working on improving our fitness over the past year’s lockdowns. Maybe you’ve started jogging, doing Zoom fitness classes, or taking your dog on longer, more…
Veganuary is now drawing to a close, with a whopping half a million people choosing to have taken part this year. Many participants will be wondering what comes next –...
An inspirational story on going vegan, top vegan aphrodisiacs for Valentine’s Day, and all the latest vegan news and music.
RSPCA suspends ‘sustainable’ high-end trout farms following investigation by campaigners at Viva!
Treat your date (or yourself) to an indulgent and intimate vegan feast this Valentine’s Day.
