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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

 

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April 2024: Vegan News Minisode

In this episode, we discuss a false raw milk claim, the new documentary ‘I Could Never Go Vegan’, France’s ban on meat labels for vegetarian products, Cillian Murphy and vegan chef Kirk Haworth’s win on Great British Menu.

50by25 information graphic
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Be part of the dining revolution with Viva!’s restaurant campaign 50by25

Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.

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Müller Killer

Zero grazing is taking over the UK – and the change is spearheaded by the dairy giant Müller.

News and blogs

Lifestyle
Paris

Discover Vegan Paris

21/10/2020  |     |   Blog

Take a journey into vegan Paris – a city of plant-based delights. Find our favourite vegan eateries and the unforgettable Veggie Town...

Health
Girls at school

The vegan-bashing continues

06/10/2020  |     |   Blog

It feels like déjà vu. The Daily Mail is the latest paper to jump on the vegan-bashing bandwagon by suggesting that veganism could trigger eating disorders; as Cheltenham Ladies’ College introduces...

Health articles
Cholesterol and heart disease

Cholesterol – is it all bad?

06/10/2020  |     |   Blog

We all need some cholesterol in our bodies to keep them working normally but too much can clog up our arteries and lead to serious health problems. By making some simple, positive...

Viva! in the media

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