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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

 

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April 2024: Vegan News Minisode

In this episode, we discuss a false raw milk claim, the new documentary ‘I Could Never Go Vegan’, France’s ban on meat labels for vegetarian products, Cillian Murphy and vegan chef Kirk Haworth’s win on Great British Menu.

50by25 information graphic
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Be part of the dining revolution with Viva!’s restaurant campaign 50by25

Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.

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Müller Killer

Zero grazing is taking over the UK – and the change is spearheaded by the dairy giant Müller.

News and blogs

Health
Chicken in a factory farm

Bird flu lockdown

12/11/2020  |     |   Blog

Poultry farmers in the UK are now facing strict lockdown measures to try and control the spread of avian influenza. Those not complying face up to three months in prison...

Animals
Teaser billboard

Viva!’s new billboard campaign

11/11/2020  |     |   Animals

Neither the Government nor media is advising us how to avoid the worst health effects of this pandemic nor are they telling us how to avoid future pandemics. Well, Viva!...

Animals

Factory Farming: The Real Conspiracy

11/11/2020  |     |   Animals

Forget 5G masts, Bill Gates and vaccination conspiracies. The real conspiracy is how factory farming is still allowed to endanger all of us whilst receiving continued support from governments worldwide.

Media centre

Vegan Charity Outraged at Mink Cull in Denmark

05/11/2020  |     |   Blog

The vegan campaigning charity Viva! calls for the end of factory farming, in light of Denmark announcing the cull of their entire mink population. Across the globe, animals are kept...

Health
Alarm clock on night background

How to get a good night’s sleep

05/11/2020  |     |   Blog

Getting enough sleep is vital for good health and reduces the risk of many common diseases, keeps your brain and digestive system healthy and supports your immune system. However, many...

Podcast
Podcast Nov 2020

November 2020: Viva! Vegan Podcast

01/11/2020  |     |   Podcast

November’s podcast features all the news and updates from Viva! – celebrating World Vegan Month, the End Factory Farming Before It Ends Us campaign launch, an exclusive interview with veteran undercover investigator, Gem De...

Viva! in the media

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