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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

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April 2024: Vegan News Minisode

In this episode, we discuss a false raw milk claim, the new documentary ‘I Could Never Go Vegan’, France’s ban on meat labels for vegetarian products, Cillian Murphy and vegan chef Kirk Haworth’s win on Great British Menu.

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Be part of the dining revolution with Viva!’s restaurant campaign 50by25

Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.

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Müller Killer

Zero grazing is taking over the UK – and the change is spearheaded by the dairy giant Müller.

News and blogs

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Hogwood documentary poster

Vegan Documentary Wins an Accolade of Awards

15/01/2021  |     |   Blog

HOGWOOD has won multiple awards and accolades from film festivals and critics. Today, it was awarded the Best Documentary Award at the Liverpool Underground Film Festival.

Podcast
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The Viva! Vegan Music Special!

14/01/2021  |     |   Podcast

Missing live music? To celebrate Veganuary, we have selected our absolute favourite music tracks from the year and look to new music for the year ahead. From folk, to indie,...

Animals
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A message for angry vegans

06/01/2021  |     |   Animals

We all know the type: the misanthropic angry vegan yelling at hapless couples trying to enjoy a romantic rendezvous in Maccy D's...

Animals

2020: Viva! Review

06/01/2021  |     |   Animals

In the year that brought us a devastating global pandemic and much uncertainty, here at Viva! we have continued our fight for animals.

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