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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 30 years creating a kinder, more sustainable world for humans and animals alike.

Viva! 30th anniversary logo

 

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April 2024: Vegan News Minisode

In this episode, we discuss a false raw milk claim, the new documentary ‘I Could Never Go Vegan’, France’s ban on meat labels for vegetarian products, Cillian Murphy and vegan chef Kirk Haworth’s win on Great British Menu.

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Be part of the dining revolution with Viva!’s restaurant campaign 50by25

Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.

News and blogs

Health
Chicken nuggets

Dying for a nugget?

25/02/2021  |     |   Blog

The Foods Standards Agency has recalled frozen raw breaded chicken products – such as nuggets, goujons, dippers, poppers and kievs – which are contaminated with salmonella and have caused hundreds...

Animals

Do Prawns and Shrimp Feel Pain?

22/02/2021  |     |   Animals

Search for ‘images of prawns’ on any search engine. Almost everything that comes up will present prawns in the context as something to be eaten. You’ll find them skewered, boiled...

Lifestyle

Take on an Ultra Challenge in 2021

11/02/2021  |     |   Blog

It's time to dust off those trainers, get active for the animals, and showcase what vegans are really made of! We’ve partnered with the Ultra Challenge series to offer our...

Animals

The True Cost of Salmon Harming

11/02/2021  |     |   Animals

Since 2013, the Scottish salmon farming industry has accrued ‘hidden’ costs amounting to £3.3 billion and is ‘wreaking ruin on marine ecosystems’.

Media centre

Viva! Backs Hollywood Film Exposing Nike Kangaroo Slaughter

11/02/2021  |     |   Blog

UK-based animal welfare charity Viva! have spent over two decades campaigning against the sale of kangaroo meat, ensuring that all UK supermarkets are kangaroo meat free. Now, the charity is backing an innovative short film about kangaroo...

Viva! in the media

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