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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

 

Environment Campaigner job advert
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Environment Campaigner

Viva! is hiring an Environment Campaigner! An exciting, rare opportunity to be part of an expanding and dynamic vegan campaigning charity.

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April 2024: Vegan News Minisode

In this episode, we discuss a false raw milk claim, the new documentary ‘I Could Never Go Vegan’, France’s ban on meat labels for vegetarian products, Cillian Murphy and vegan chef Kirk Haworth’s win on Great British Menu.

50by25 information graphic
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Be part of the dining revolution with Viva!’s restaurant campaign 50by25

Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.

News and blogs

Health
sleep

10 tips to help you sleep

23/09/2021  |     |   Blog

Most people need between seven and nine hours of sleep a night to function at their best but many of us struggle to get anything like this. Here are 10...

Health
dying for a burger

Dying for a burger

23/09/2021  |     |   Blog

The most serious aspect of the environmental crisis according to some scientists is the loss of biodiversity – the other living things with which we share the Earth. This huge...

Planet
Soya foods

Environmental soya myths

20/09/2021  |     |   Blog

One of the most common misconceptions about soya is that soya-eating vegans are responsible for the destruction of rainforests. This couldn’t be further from the truth.

Viva! in the media

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