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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 30 years creating a kinder, more sustainable world for humans and animals alike.

Viva! 30th anniversary logo

 

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April 2024: Vegan News Minisode

In this episode, we discuss a false raw milk claim, the new documentary ‘I Could Never Go Vegan’, France’s ban on meat labels for vegetarian products, Cillian Murphy and vegan chef Kirk Haworth’s win on Great British Menu.

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Be part of the dining revolution with Viva!’s restaurant campaign 50by25

Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.

News and blogs

Animals

Everyone Loves The Big 3!

14/10/2021  |     |   Animals

Viva! took The Big 3 across the UK to show just how easy swapping chicken, cheese and chocolate for a cruelty-free alternative really is!

Planet

Could do better!

11/10/2021  |     |   Blog

People in the UK are eating less meat than they did 10 years ago but we still need to eat less to avoid a climate crisis

Viva! in the media

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