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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 30 years creating a kinder, more sustainable world for humans and animals alike.

Viva! 30th anniversary logo

 

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April 2024: Vegan News Minisode

In this episode, we discuss a false raw milk claim, the new documentary ‘I Could Never Go Vegan’, France’s ban on meat labels for vegetarian products, Cillian Murphy and vegan chef Kirk Haworth’s win on Great British Menu.

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Be part of the dining revolution with Viva!’s restaurant campaign 50by25

Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.

News and blogs

Animals
Large broiler sheds

The Rise of Factory Farming

01/11/2021  |     |   Animals

The intensification of animal farming is not just bad for the animals – it's also ruining the planet and putting our health at risk.

Media centre
Viva! COP26 billboards

Vegans Unite for the Planet at COP26

30/10/2021  |     |   Blog

Viva! joins forces with Animal Equality, Farmers Stock-Free Farming and Vegan Scotland Outreach to form a contingent ‘Vegans Unite for the Planet’ for COP26

Celebrities
Nigella Lawson

Come on Nigella, give veganism another go!

26/10/2021  |     |   Blog

Nigella Lawson, the queen of culinary innuendos, has revealed in a Sunday Times interview that she tried to eat vegan but only managed a measly two weeks, claiming it made her 'very run down' and worsened an iron...

Viva! in the media

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