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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 30 years creating a kinder, more sustainable world for humans and animals alike.

Viva! 30th anniversary logo


50by25 information graphic
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Be part of the dining revolution with Viva!’s restaurant campaign 50by25

Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.

Do vegan men have better sex?
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February 2024: Vegan News Minisode

In this episode, we discuss Joey Carbstrong’s new documentary, the vegan lunchbox that went viral and how going vegan can improve men’s sex lives.

News and blogs


The First Ethereal by E L Williams

11/01/2024  |     |   Animals

A gifted empath, an imaginary friend, a widowed ex-witch, an unknown enemy and a planet on the brink of collapse. Welcome to the captivating world of The First Ethereal by...

Photo @ Amy Jones

Dairy – Corporate cruelty continues

20/12/2023  |     |   Animals

Viva! is exposing the reality of dairy farming like never before. We need your help to make 2024 the year where compassion triumphs over cruelty.


2023: Viva! Review

19/12/2023  |   Animals

Find out how Viva! has continued its fight for animals, nature and public health and emerged triumphant at the end of our 29th year of campaigning!


December 2023: Vegan News Minisode

18/12/2023  |   Blog

In this episode, Faye and Rachel discuss having a vegan Christmas, Chicken Run: Dawn of the Nugget, and their Viva! highlights for 2023.

Viva! in the media

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