Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
If you’re a vegan, we’ve got you covered with this cheeky guide to surviving a plant-based Christmas.
If you’re a vegan, we’ve got you covered with this cheeky guide to surviving a plant-based Christmas.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
Research suggests that higher intakes of plant-based foods are linked to an improved prognosis for cancer survivors.
Contrary to what some would have us believe, vegans spend less money on food.
This August our iconic burger van headed out for it’s third tour wrapped in our new distinctive Eating the Earth campaign branding, with a very clear call to action –...
As the nights draw in and autumn ebbs into winter, it can be even more important to take care of ourselves with nourishing food.
Even when they’ve decided to cut out meat and dairy, many people continue to eat fish believing that it is an essential part of a healthy diet. But the truth...
Is being vegan more expensive? Do vegans miss out on nutrients? Is eating tofu harmful? Are we wheat-eaters or meat-eaters? Here we debunk 10 of the most common vegan food...
Episode 73 of the Viva! Vegan Podcast features Ray Star, a multi-award-winning fantasy fiction author and eco-activist.
Presenters Juliet Gellatley and Tony Wardle discuss the Viva! documentary Hogwood: a modern horror story.
In September and October 2022, Viva! visited universities across the country and spoke to thousands of students, giving out free vegan food and educational resources.
