Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
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Help Viva! make the UK’s first documentary exposing the cruelty, health myths and industry spin behind dairy — and reveal the truth millions have never been told.
Help Viva! make the UK’s first documentary exposing the cruelty, health myths and industry spin behind dairy — and reveal the truth millions have never been told.
The Viva! Vegan podcast is a journey into the remarkable lives and vegan journeys of celebrities that are the best in their fields. From musicians and politicians to actors and activists, Viva!’s Faye Lewis explores their individual stories.
The Viva! Vegan podcast is a journey into the remarkable lives and vegan journeys of celebrities that are the best in their fields. From musicians and politicians to actors and activists, Viva!’s Faye Lewis explores their individual stories.
Help Viva! ensure a ban on cages is passed into law in this Parliament by sending our readymade letter to your local MP.
Help Viva! ensure a ban on cages is passed into law in this Parliament by sending our readymade letter to your local MP.
An undercover investigation by Viva! Campaigns exposes the grim reality of modern egg farming at Heal Farms in Shropshire, where over 120,000 hens remain confined in stacked ‘enriched’ cages despite the 2012 battery cage ban.
An undercover investigation by Viva! Campaigns exposes the grim reality of modern egg farming at Heal Farms in Shropshire, where over 120,000 hens remain confined in stacked ‘enriched’ cages despite the 2012 battery cage ban.
Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.
Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help. Viva!’s Dairy is Scary cinema ad seen by ONE MILLION people!
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help. Viva!’s Dairy is Scary cinema ad seen by ONE MILLION people!
Viva! founder Juliet and her son Jazz have witnessed firsthand the cruelty inside a so-called ‘standard’ pig farm, and help you and the animals break free from cruelty.
Viva! founder Juliet and her son Jazz have witnessed firsthand the cruelty inside a so-called ‘standard’ pig farm, and help you and the animals break free from cruelty.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
In a bid to confront “the reality of an animal’s journey from field to plate,” Channel 4 is asking meat-eaters to adopt an animal for three weeks before deciding whether...
Every day, species are going extinct and habitats are being bulldozed to meet our demand for meat. Three football pitches worth of forest are lost every minute to create room...
This World Vegan Day , we’re asking everyone to go vegan for 24 hours. This is a simple yet powerful decision, to show the world we can live without animal...
Shadow DEFRA Minister has said he can’t rule out a tax on meat to help achieve net zero emissions targets, after Michael Mansfield QC said meat should be made illegal...
Time is quickly running out. We are accelerating towards an environmental emergency and if we don’t act now, there will soon be no future left to fight for...
For this special occasion in Viva!’s history, we hosted a celebratory dinner on a riverboat cruise along the Thames. As part of the evening’s celebrations, we announced the winners
Four weeks ago, we announced we were crowdfunding the biggest exposé of UK factory farming to date. Thanks to our amazing supporters, we have smashed our £30,000 target four days...
Vole pups born in the winter come out growing thicker coats. Vole mothers are able to communicate the season to their babies in utero and tell them to put a...
Superfoods are nutrient-dense and are usually rich in beta-carotene, vitamins A, C, E, and other antioxidants. They're essentially some of the healthiest fruits and vegetables you can get and many...
